PERSONALITY RIGHTS

Delhi High Court Questions Merchandiser's Authority To Sell Akkineni Nagarjuna-Branded T-Shirts
The Delhi High Court on Tuesday questioned a merchandise seller's claim that it was lawfully selling Akkineni Nagarjuna-branded T-shirts, after the defendant admitted it had no direct agreement with either the actor or the production house and could not immediately produce documents establishing its claimed authority. The exchange took place before Justice Tushar Rao Gedela in veteran Telugu actor Akkineni Nagarjuna's personality rights suit against entities allegedly using his name, image, and...

Delhi High Court Protects boAt Co-Founder Aman Gupta's Personality Rights From Online Misuse
The Delhi High Court has passed an ex-parte ad-interim injunction restraining multiple entities from unauthorised use of Aman Gupta's name, voice, image, likeness, and persona, including through AI and deepfake technology. “The manner in which the defendants are exploiting his name, voice, persona, slogans, registered trade marks of the plaintiff positively assert the underlying fact of plaintiffs' personality which are exclusive to him and none else. At this stage, these qualities and the...

Delhi High Court Orders Takedown Of AI Deepfakes Misappropriating Shashi Tharoor's Personality Rights
The Delhi High Court on Friday granted an interim injunction to Congress MP and former diplomat Shashi Tharoor, restraining unknown parties from using artificial intelligence and related technologies to create and circulate deepfake videos falsely attributing politically sensitive statements to him. Justice Mini Pushkarna on May 8 directed X (formerly Twitter) to forthwith take down and block access to the infringing content identified in the suit while directing Meta to ensure that the...

Delhi High Court Orders Removal of Deepfake Videos and Content Violating Bhuvan Bam's Personality Rights
The Delhi High Court recently issued interim directions on a plea by content creator Bhuvan Bam seeking removal of infringing content, including deepfake videos, that continued to exploit his personality rights despite an earlier protective order. The court held that a prima facie case was made out, restrained further unauthorised use of his persona, and directed online platforms to take down identified infringing content within 36 hours. “I am of the view that Plaintiffs have established a...

Every Content Can't Be Disparaging: Delhi High Court Remarks In Arjun Kapoor's Personality Suit
Actor Arjun Kapoor has moved the Delhi High Court alleging widespread unauthorised commercial use of his likeness and circulation of “sexually explicit” deepfake content, with the court cautioning against overbroad restrictions that could stifle satire. Hearing the matter, Justice Tushar Rao Gedela flagged the need to balance personality rights with free expression, observing: “A person who is in the public glare, a lot of things happen… We can understand certain things which will be...

LiveLawBiz IPR Weekly Digest: April 13 - April 18, 2026
HIGH COURTSDelhi High CourtDelhi HC Restrains Law Prep From Misusing 'LegalEdge' Mark, Orders Take Down AI Defamatory ContentCase Title: Toprankers Edtech Solutions Private Limited & Ors. vs. LPT Edtech Private Limited and Ors.Case Number: CS(COMM) 344/2026Citation: 2026 LLBiz HC (DEL) 390The Delhi High Court has recently granted an ex parte ad interim injunction in favour of edtech platform Toprankers, restraining rival CLAT coaching platform Law Prep Tutorial and others from publishing or...

Bombay High Court Protects Kartik Aaryan's Personality Rights, Orders Removal Of Infringing Content
The Bombay High Court has granted temporary relief to actor Kartik Aaryan, restraining identified and unidentified defendants from unauthorised use of his name, image, voice and likeness across websites, social media platforms, AI-generated content and chatbots, holding that such use prima facie violates his personality/publicity rights and right to privacy. In an order dated April 15, 2026, Justice Sharmila U. Deshmukh found a prima facie case of violation of personality and publicity rights,...

Delhi High Court Corrects Error In Acharya Balkrishna's Personality Rights Order, Removes Bar On Meta, Google
The Delhi High Court on Friday corrected a procedural oversight in the personality rights suit filed by Patanjali's Acharya Balkrishna, clarifying that a restraint on content creation had been inadvertently extended to digital intermediaries, including Meta and Google Justice Tushar Rao Gedela noted that directions in the Court's March 24 order, which were intended primarily for the main content creators, had mistakenly been applied to all defendants, including intermediaries. The earlier...

Delhi High Court To Pass Interim Order Protecting Actor Allu Arjun's Personality Rights
The Delhi High Court on Friday said it will pass interim orders in a personality rights suit filed by Telugu actor Allu Arjun, who seeks to restrain the unauthorized use of his name, likeness, and signature for commercial gain. Presiding over the matter, Justice Tushar Rao Gedela heard arguments on alleged infringement of the actor's personality rights, with the case focusing on specific instances of misuse of artificial intelligence tools such as voice cloning and fake video call applications....

Bombay High Court Indicates It Will Pass Order Protecting Kartik Aaryan's Personality Rights
The Bombay High Court on Wednesday indicated that it will pass an order protecting the personality and publicity rights of Bollywood actor Kartik Aaryan, according to his counsel, who spoke to Live LawBiz. The relief would bein a suit alleging widespread digital misuse of his likeness through AI-generated content and unauthorised merchandise.The matter was heard by Justice Sharmila U. Deshmukh. Aaryan has moved the High Court seeking a broad John Doe injunction against 16 defendants, including...

LSG Owner and Industrialist Sanjiv Goenka Moves Delhi High Court Seeking Personality Rights Protection
Industrialist and owner of the IPL team Lucknow Super Giants, Sanjiv Goenka, has moved the Delhi High Court alleging misuse of his likeness through deepfakes and morphed content. A bench of Justice Tushar Rao Gedela was taken through multiple images and videos in which Goenka's face was allegedly superimposed to depict false incidents, including one suggesting he was “assaulting” team captain KL Rahul. Counsel for Goenka pointed to several URLs where his likeness had been used “to create an...

Anirudhha Joshi's Personality Rights: Google Seeks Modification Of Delhi High Court Order Requiring Takedown Of Similar Content
Google LLC has moved the Delhi High Court seeking modification of a John Doe interim injunction in a personality rights suit filed by Dr Aniruddha Dhairyadhar Joshi, arguing that directions requiring it to act on plaintiff-flagged “similar content” effectively force the platform to adjudicate legality under the “pain of contempt."A single-judge bench of Justice Tushar Rao Gedela heard the matter. The tech company maintained that it has no difficulty removing specifically identified URLs...
