Delhi High Court Grants Ex Parte Injunction To Jockey Against JOYKE, JOYSKY & Similar Marks On Meesho

The Delhi High Court on 29 May 2026 granted an ex parte ad-interim injunction in favour of Jockey International Inc., restraining multiple sellers from dealing in innerwear products under deceptively similar marks including JOYKE, JOYSKY, JOYSKE and JOJOKE on the e-commerce platform Meesho.

Justice Jyoti Singh restrained Defendants 1 to 4 and John Does from manufacturing, marketing, selling, listing or otherwise dealing in products bearing the impugned marks. She also directed Meesho to block the infringing listings within 36 hours and share seller details with the plaintiff. She further observed:

“The consumer base and trade channels being common, likelihood of confusion cannot be ruled out.”

Jockey International Inc., the US-based owner of the JOCKEY mark, has used the mark since 1934 and conducts business in India through its exclusive licensee Page Industries Limited, which has operated in the country since 1994.

The plaintiff stated that it discovered in January 2026 that Defendant No. 1, D.R. Kuppraj Tex India, sold innerwear on Meesho under the mark JOYKE. After it issued a legal notice that went unanswered, it conducted further investigation in February 2026 and found multiple similar marks being used on the platform, including JOYKE, JOYSKY, JOYBEE and JOYESS by Defendant No. 2 and JOJOKE by Defendant No. 3.

The Court noted that Jockey International holds several trademark registrations in India, with the earliest dated 14 August 1969. It registered the JOCKEY mark in Classes 25 and 35 and protects it in over 150 countries and territories. It found that the impugned marks are prima facie deceptively similar to the registered mark and that the likelihood of confusion arises due to common trade channels and consumer base. It held that the plaintiff established a prima facie case and that the balance of convenience lies in its favour.

It also directed Meesho, arrayed as Defendant No. 5, to block 12 identified product URLs within 36 hours. It further directed Meesho to provide KYC details, registered addresses, mobile numbers, UPI details, transaction records and IP logs of the alleged infringing sellers within four weeks, and to file a compliance affidavit within six weeks.

Accordingly, the High Court restrained the defendants from manufacturing, marketing, selling, listing or dealing in products bearing the impugned marks.

The matter has been listed for further hearing on 24 September 2026.