Delhi HC Decrees “Birla” Trademark Suit In Favour Of Birla Companies After Aryanson Paints Agrees To Settlement

The Delhi High Court has brought an end to a trademark dispute between Grasim Industries Limited, Aditya Birla Management Corporation Private Limited, and Aryanson Paints Private Limited after the three companies chose to settle the matter during the proceedings.

The case centered on the use of the “BIRLA” name. Grasim and Aditya Birla Management Corporation told the Court that Aryanson Paints was selling products under names such as “BIRLA WHITE CEMENT” and “BIRLA WALLTECH,” which they said were too close to their own registered trademarks and packaging. They also claimed infringement of their artistic works and trade dress.

Rather than carry on with the litigation, the parties arrived at a settlement.

On April 23, 2026, Justice Jyoti Singh recorded the terms of that agreement and found them to be lawful. The Court then decreed the suit in those terms, making the settlement part of a binding decree and formally closing the case.

Under the agreement, Aryanson Paints has accepted that the Birla companies hold exclusive rights over trademarks such as “BIRLA,” “BIRLA WHITE,” “ULTRATECH,” “GRASIM,” and the well-known “ADITYA BIRLA” marks. It has also agreed not to question those rights in any forum going forward.

The company has undertaken to stop using the disputed branding altogether. That includes not just product names but also packaging, labels, trade names, domain names, and any other branding that could be seen as identical or deceptively similar.

Its online footprint is covered too. Aryanson Paints will remove all social media posts, listings, and promotional material carrying the impugned marks within a week.

Physical stock and advertising material are to be dealt with next. The company has agreed to destroy all goods, packaging, labels, and promotional items bearing the infringing marks within a month. There is a limited exception: if the product itself is not infringing, it can be repackaged in compliant branding before being sold.

Aryanson Paints has also agreed to a permanent injunction against it, preventing any future use of the marks in question. It has further undertaken not to suggest any connection or association with the Birla group.

On costs, the company has already paid Rs. 2.25 lakh to the Birla entities towards legal expenses.

With these undertakings in place, Grasim and Aditya Birla Management Corporation have agreed to give up their claims for damages, delivery of infringing goods, and any additional costs.

Recording the settlement, the court directed that its terms be made part of the decree. It also ordered a refund of court fees and cancelled the next date of hearing.