SEBI Directs Regulated Entities To Disclose Registration Numbers On Social Media Posts

The Securities and Exchange Board of India (SEBI) on Thursday issued a circular directing all persons regulated by the Board and their agents to prominently disclose their registered name and registration number on social media platforms when posting content related to the securities market.

“With the rapid increase in the use and acceptance of social media, a need is felt to distinguish contents related to securities market uploaded/posted by the persons regulated by the Board (hereafter referred to as 'regulated entities') and their agents on SMPs, from the contents uploaded/posted by other unregistered persons. This would enable the investor to identify that the content on the SMP(s) is uploaded by a SEBI regulated entity or its agent,” the circular stated.

Under the circular, regulated entities and their agents must display their SEBI-registered name and registration number on the home page of their social media handles.

The details must also be disclosed at the beginning of every video or content relating to the securities market uploaded by them.

In cases where an entity holds multiple SEBI registrations, it must provide a weblink on the home page directing users to the website of the registered intermediary, listing all SEBI-registered names and registration numbers.

Agents of regulated entities are additionally required to disclose the SEBI-registered name and registration number of the principal entity, followed by their own registered name and registration number.

The provisions of the circular will come into effect from May 1, 2026, and will apply to all content uploaded on or after the effective date.