Delhi High Court Restrains GGS Group From Selling 'Alexa Tea' In Trademark Dispute With Tata Sons' Tata Tea

The Delhi High Court has granted an ex-parte ad-interim injunction in favour of Tata Sons Private Limited and Tata Consumer Products Limited, restraining a Punjab-based firm from dealing in trademarks and packaging found to be deceptively similar to the well-known “TATA TEA” brand.

In an order passed on March 13, 2026, Justice Tushar Rao Gedela held that the Tata Group companies had made out a strong prima facie case of infringement in respect of their well-known trademarks.

The court observed that the rival products sold under the name “ALEXA TEA” showed deceptive and structural similarity in overall visual impression, colour scheme, logo design, trade dress, and packaging layout, which was likely to mislead consumers.

Tata informed the Court that an investigator had discovered the infringing “Alexa Tea” products being sold at a shop named “Rajasthani Departmental Store” and that the products were also being promoted through social media platforms, including Facebook and Instagram.

The plaintiffs further alleged that the defendants' adoption of the impugned marks was malafide and amounted to misappropriation of their long-standing reputation. The Court noted that a prima facie comparison of the packaging showed that the defendants appeared to have slavishly adopted the distinctive trade dress of Tata Tea Gold.

According to the pleadings, the rival packaging replicated the peculiar brown font used for the word “GOLD”, the signature swirling device running across the packet, and used a deceptively similar tagline, “Pure Taste with Rich Aroma”, in place of Tata's “Rich Taste Irresistible Aroma”.

The court also took note of earlier findings that the mark “TATA” is embedded in the public consciousness and is exclusively associated with the Tata Group and that the plaintiffs are the registered proprietors of the well-known marks “TATA”, “TATA TEA”, “TATA TEA GOLD” and “TATA TEA PREMIUM”.

The companies submitted that the “TATA” mark, derived from the surname of their founder, has been used for over a century and that Tata Consumer Products has built a substantial global business, recording a gross turnover of Rs 5,163 crores in the financial year 2024-25.

After examining the material on record, the Court held that the balance of convenience tilted decisively in favour of the plaintiffs, observing that continued use of the impugned mark and packaging would cause irreparable damage to their goodwill and reputation.

Accordingly, the court restrained GGS Group Private Limited and its associates from directly or indirectly dealing in the infringing “ALEXA TEA” mark or packaging and directed the defendants to file statements of accounts of profits in a sealed cover and maintain status quo.

The matter has been listed before the Joint Registrar (Judicial) on May 18, 2026, for completion of service and pleadings, and before the Court on September 15, 2026..