Delhi High Court Grants Temporary Injunction Protecting Beverly Hills Polo Club Logo, Restrains Arvi Tex

The Delhi High Court has recently granted an ex-parte ad-interim injunction in favor of Lifestyle Equities C.V. and its licensing arm, protecting the intellectual property of the globally recognized Beverly Hills Polo Club (BHPC) brand.

In an order dated March 13, 2026, Justice Tushar Rao Gedela held that the brand owners had established a prima facie strong case for grant of an injunction against a rival trader.

The court observed that the brand had acquired “immense reputation and goodwill” over the years and that dilution of its mark could not be measured in monetary terms, particularly considering the distinctive and exclusive appearance of its logo.

According to the plaintiffs, in the first week of February 2026 they discovered that Bhaveshbhai Chaturbhai Nakrani, trading as Arvi Tex, was selling identical products, including polo t-shirts, through a website and social media platforms using marks deceptively similar to the BHPC logo.

The plaintiffs further stated that they conducted a test purchase of the infringing products through the defendant's website, and also issued a cease-and-desist notice dated February 19, 2026, which remained unanswered. Upon inspection, the purchased products were found to be of extremely poor quality.

It was contended that the defendant's use of nearly identical marks was a deliberate attempt to earn unjust monetary benefits by creating a false sense of association with the plaintiffs in the minds of consumers.

In its pleadings, the plaintiffs stated that the BHPC brand, established in 1982, has become one of the leading brands under which apparel, perfumes, grooming products, shoes, watches and fashion accessories are sold worldwide. Counsel submitted that a key and essential element of the brand's identity is the distinctive image of a “charging polo pony, the rider, and the polo stick or mallet.”

The plaintiffs informed the Court that they hold multiple trademark registrations in India dating back to 1992 and have maintained continuous use of the marks in India for over eighteen years.

To demonstrate their commercial standing, the plaintiffs placed on record that the sales turnover in India for the financial year 2024-25 exceeded Rs 47.21 crore, while advertising and promotional expenditure during the same period was approximately ₹1.41 crore.

After examining the pleadings and documents, the Court observed that the plaintiffs' long-standing use of the marks, their registrations, and substantial sales and promotional figures clearly indicated the reputation attached to the brand.

The court noted that the BHPC logo has a “unique and exclusive appearance” and held that the cumulative effect of the registrations, sales figures and promotional material tilted the balance of convenience in favour of the plaintiffs.

The court further observed that continued use of the impugned marks was likely to cause initial interest confusion, point-of-sale confusion and post-sale confusion among consumers and could falsely suggest an association between the parties.

Accordingly, the Court restrained Arvi Tex and all persons acting on its behalf from manufacturing, selling, advertising, or dealing in any products under the infringing marks or any mark identical or deceptively similar to the plaintiffs' BHPC logo or the Polo Player device. The defendant was also directed to remove all representations of the infringing marks from its website, social media accounts, and all other digital platforms.

The matter has been listed before the Joint Registrar on May 15, 2026, for completion of service and pleadings and before the Court on September 16, 2026.